b2b email marketing ebook - Fishing Where The Fish Are

In this ebook you will learn;

The basics of B2B opt-in e-mail marketing
Applicable US and Canadian privacy laws
How to maximize ROI for your business even in tough economic times
Graphs, charts and examples explaining important e-mail tactics and strategies
Over 20 "Hot Tips" illustrating insights from 15 years of marketing and 10 years of e-mail list brokering experience
Advice and techniques on optimizing your offer, creative and e-mail list targeting
How to choose an e-mail list like a broker
Top 5 secrets to landing page success and controlling the "lead funnel"
The 3 key response levers for campaigns
What the best performing offers are and how to set up a successful test program
How to leverage multi-channel marketing

Chris Charlwood holds a Bachelor of Commerce Honours (BCOMM) business degree with a specialty in Marketing Strategy from Queen's University at Kingston (Ontario, Canada – Grad 1993). Before starting Charlwood eMarketing in 1999, Chris spent several years in senior marketing and management roles with private and non-profit companies including The Heart & Stroke Foundation, Alberto-Culver International, The Canadian Imperial Bank of Commerce and VeriSign Inc.. Chris ran his first e-mail marketing program for CIBC in 1997 to promote the launch of CIBC PC Banking. Back then, open rates averaged over 50%, and click-through rates were in the 10% to 20% range. With new US and Canadian legislation introduced in 2004 and the proliferation of SPAM and e-mail clutter as well as more advanced e-mail filtering software, lots has changed. That said, basic e-mail marketing principals remain the same.

Chapter #1: B2B E-mail Marketing 101 - Learning to Fish
- Figure 1. Comparison Of Lead Generation Tactics
- Getting Started With E-mail

Chapter #2. If You Thought Email Marketing Was Dead, Think Again
- 3 Proven Techniques To Improve E-mail Delivery

Chapter #3. The Importance of Doing The Math
- Sample ROI Calculation with E-mail:
- Figure 2. ROI Pay Back with B2B E-mail

Chapter #4. I’ve Tried E-mail Marketing and It Didn’t Work
- Figure 3. Top 3 Response Levers
- 1) The Creative (20% of response)
- 2) The Offer (40% of response)
- Figure 4. Webinar Promotion Timeline Best Practise
- 3) The List (40% of response)

Chapter #5. The Importance of a Good Landing Page
- Top 5 Secrets To Landing Page Success
- Figure 5. Optimized Landing Page Form Example

Chapter #6. What Kind of Response Can I Expect?

Chapter #7. How to Choose an E-mail List
- How do you evaluate e-mail lists?

APPENDIX A - US and CANADIAN E-mail LAWS
APPENDIX B - TOP 5 FAQs
APPENDIX C- Recent Media
- Digital Ad Spend Up At The Expense of Traditional
- Online advertising during the downturn
- Blogging is the new business phenomena
- Webcasting is on the upswing

Fishing Where The Fish Are
Luring Customers With B2B E-mail Marketing

Veteran List Broker Shares 10 Years of Trade Secrets

Fishing Where The Fish Are Luring Customers With B2B E-mail Marketing

**Veteran List Broker Shares 10 Years of Trade Secrets**

Fishing Where The Fish Are
Luring Customers With B2B E-mail Marketing

Veteran List Broker Shares 10 Years of Trade Secrets